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OUR MISSION

We’re bringing steward-owned business structures to the next generation of US entrepreneurs.

Impact-driven for-profit entrepreneurs are vital for economic, social, and environmental innovation. But these founders face an important challenge: how to guard purpose over profit.

We think for-profit steward-ownership is the answer.

Steward-owned companies share two principles.

Principle 1: Profits Serve Purpose

Profits are reinvested in the business, used to fairly pay founders and capital providers, shared with employees, and used to improve communities – all to further a purpose.

Principle 2: Self-Governance

Stewards safeguard the company’s purpose to benefit all stakeholders (founders, investors, employees, customers, vendors, and communities).

Purpose Shareholder

A Purpose Shareholder has no economic rights and has only one job – to veto certain purpose-damaging actions.

Examples of Purpose Share veto rights could be the right to veto conversion away from a public benefit corporation or the right to veto a company sale to a group that doesn’t share the same values.

Having a Purpose Shareholder shows a true commitment to purpose.

Steward Structure

There is freedom in structuring, but the most basic form involves a public benefit company and three classes of ownership: 

Steward Shares, Economic Shares, and Purpose Shares.

Purpose Company

Steward

Steward Shares hold voting rights, but no economic rights. Only people close to the business can hold these shares.

Economic

A-Shares can be issued for investors and founders. These shares hold dividend rights but limited voting rights.

Purpose

The Purpose Share holds the right to veto certain actions that conflict with the Purpose.

Is steward-ownership right for your business?

Systems should exist to serve society. Right now, our system is not serving society; it’s serving shareholders. And we can’t run around expecting different outcomes until we change the rules of the game.”

Jay Coen Gilbert (Co-founder, B Lab)